Press releases are a tool to inform media outlets of your latest news. While they should be fairly brief, there are some elements that absolutely have to be included. Start with the five Ws: Who is this news about? Clearly identify yourself (the business or outlet sharing the news) and provide a link to your […]
AI tools are here to stay: Learn how to incorporate them into your business
With a slew of new programs and assistants popping up everywhere, it’s easy to make use of emerging AI technology. But why bother learning something new if what you’re doing is working? Easy — to keep up with everyone else already using these potential time-saving tools. Trust me, making space to learn something new is […]
How to design a better, more convenient business website
Designing a convenient and functional business website doesn’t have to be a chore. The best business websites are not content-heavy and instead highlight products and services clearly while outlining how they solve a customer’s pain points. The need to fill the page with words and ideas is very tempting, but avoid this at all costs. […]
Easy ways to source and flesh out news stories for introverted writers
There’s nothing more rewarding than digging into a story — finding experts to weigh in, researching, presenting facts in a new light — but for introverts, this usually means reaching out to sources and practically cold calling, which we all know is their absolute least favourite thing to do. As an introverted news and media writer, […]
Smart web-based solutions to propel your small business forward
*This article was written by Anya Willis from Fit Kids. If you are interested in having your writing hosted on A Modern Mom’s Life, please read the guidelines for guest posts.* In today’s digital age, small businesses face both unprecedented challenges and remarkable opportunities. The importance of building a strong online presence cannot be overlooked. Web-based projects […]