How Having a Blog Helps your Business Website

Almost every business out there has a website. It’s where you feature your products or services, and it tells customers how to get in touch with you, or find you physically.

Websites are wonderful for showcasing your offerings, but you want to show off your expert knowledge as well.

This is where having a blog helps your business. Well written articles that expand on your offerings, or provide tips and tricks for your industry, can show your customers that you really do know what you’re doing.

Visit my Copywriting portfolio for examples of posts I’ve created for businesses (or browse my other blog posts here to read more of my writing style.)

What is a blog?

“Blog” is an abbreviated version of “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. 

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Maintaining a blog allows potential clients to find your business through basic web searching on a topic. It improves the SEO of your website and showcases the knowledge of your business.

Okay, but how does that work?

When a potential customer or client is searching for a “How to” on Google, your blog post, titled “How to do a thing your business does” comes up. They click, read it, find some useful information, and then follow the suggestion that they use you to help them do the thing they searched for.

Now it’s a no-brainer. Since they still don’t really know “how” (even thought they read that great article) they will click the link that takes them to the page that sells your product or service.

You’ve made it simple for that potential customer to learn a little about what you do through the blog post topic, and that post sent them right into the meat (that’s the selling pages) of your website.

Other benefits of routinely creating blog posts:

Increases your SEO (that’s Search Engine Optimization)

SEO is basically how Google ranks your website. When you use the right combination of keywords, article length and link building techniques, Google puts your ranks you web pages higher in the search results, and you’ll get more clicks.

If you’d like to dig a little deeper into what SEO is, Moz has a great Beginners Guide. But any copywriter worth their salt already has a handle on SEO and how to use the concepts to write articles that rank decently in Google.

Learn more about how blog content increases your SEO: 5 Ways blog articles increase your SEO

Marks you as a Expert in your field

Sharing “how-tos” or “top things about XYZ” gives potential client the impression that you really are out to help them. You’re sharing some of your expertise for free in this helpful blog post!

But what if you don’t know what to write about? Or how to sell your products and services through informational blog posts? This is where a copywriters skills come in!

Why would you spend a ton of time learning about this when you can hire a writer who already has this knowledge and routinely applies it to all their projects?

Moral of the story?

Blogs make business websites better – period.

They bring in web traffic, prove you are knowledgeable in your field and are a great resource to sell your product.

But how do you add writing blog posts to your already busy day?

You don’t.

Instead, you hire a copywriter who already knows the ins-and-outs of SEO and has great research skills. Teach them about your business, and they will brainstorm topics and write stunning posts that sell you and your business as experts in your field.​​​​​​​

So, what are you waiting for?

Get that blog set up on your website, and reach out to me to chat about ideas and topics you can cover to show off your expertise.

Let’s get writing, and pull all the new traffic to your business! Email me to start our discussion.

Not sure if you want work with me yet? I get it. Be assured, I work closely with every client to ensure we’re providing the best information and articles for your customer base.

You have nothing to lose by simply sending me an email. So what are you waiting for?

Let me help you improve your business website!

Jess