How to design a better, more convenient business website

Designing a convenient and functional business website doesn’t have to be a chore.

The best business websites are not content-heavy and instead highlight products and services clearly while outlining how they solve a customer’s pain points.

The need to fill the page with words and ideas is very tempting, but avoid this at all costs. Prioritizing clear, concise content is very important and will have potential customers and clients returning to your business website when they need what you are selling.

We’ve all come across tacky, hard-to-read, poorly laid-out websites. Some sites take too long to load and people are inherently impatient. When web pages don’t look good or load well potential customers don’t stick around. Taking the time to design a crisp, slick, easy-to-use website will help keep those customers on the page long enough to read more about how you can help them.

Here are some ways to design a better, more convenient business website:

Intuitive Navigation And Simplified Menus

Providing clear and intuitive navigation allows website visitors to find what they are looking for easily:

  • Avoid wordy links and long blocks of text on any business website.
  • Make sure to link between pages and sections for ease of navigation.
  • Don’t be afraid to repeat important pieces of content on multiple pages.
  • Make sure that all menus are straightforward, and that visitors can move through your website pages quickly and easily.

These might seem obvious, but many websites remain focused on content. Keep your site clean, clear, and easy to use, and your potential clients will have an easier time finding the exact details they are looking for.

Related: How to create valuable content and find customers online

Optimize For Mobile

person using smartphone
Photo by Ashutosh Jaiswal.

There’s a good chance that you are reading this from your smartphone right now. Good websites are designed with mobile visitors in mind.

Not only does having a website optimized for mobile traffic make sense in today’s world, it also increases your website’s SEO, meaning your website will show higher in search results than a non-optimized website.

Mobile optimization isn’t hard, but there are a lot of things to consider. Click through and take a look at some excellent tips to make your website optimized for mobile and more comfortable for all your visitors.

Create Engaging Visuals

Make your business website pleasing to the eye. High-quality images, easy-to-read fonts, and an uncluttered layout will entice website visitors to stick around and navigate your pages.

Take the time to make or source high-definition or -resolution photos or images. Crisp, clean lines, lots of white space, and a few high-quality images will engage rather than overwhelm your website visitors.

Aesthetics matter – but don’t overdo it!

Integrate Effortless Transactions 

Everything Happens Online

E-commerce websites (ones that sell items online) must have a smooth transaction experience.

If your website takes too many clicks to purchase an item, customers will find somewhere else to make the same purchase. Convenience is key, and an easy-to-use shopping cart and checkout system will keep people coming back again and again.

Don’t end the customer experience with a clunky, slow, or difficult checkout experience. Making use of e-commerce plugins like the WooCommerce Payment Gateway Plugin can improve the checkout experience for both your customers and your team.

How have you improved your business website? Drop the link in the comments, or share your best tip to keep website traffic up!

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