Fresh and functional web content, without the work
Press releases are a tool to inform media outlets of your latest news. While they should be fairly brief, there are some elements that absolutely have to be included. Start with the five Ws: Who is this news about? Clearly identify yourself (the business or outlet sharing the news) and provide a link to your […]
Congratulations – you’re well on the way to better search rankings and more visitors to your website! But just because you hired someone to create excellent content doesn’t mean your work is done. I talk a lot about supporting business owners with content so they can get back to the business of running their business. […]
Selling yourself as an expert in your field, whether it’s providing a much-needed service, or curating a collection of products to offer shoppers, is the absolute best way to convince shoppers to buy. Customers need to know you provide value through your offerings, and that you have the expertise to support them through the process […]
When I decided I wanted to try my hand at being a writer, I really had no idea what I was doing. The idea of writing for others was (and still is) very appealing, but I didn’t know how or where to start. I thought I should style myself as a Copywriter because that would […]
Working from home is the new normal for a lot of people in the workforce. And having it thrust upon us, as many months ago as it may be, caused a serious disruption to regular routines. Perhaps you’ve had to outfit an entire office in your home, or maybe, like me, you work from your […]