Selling yourself as an expert in your field, whether it’s providing a much-needed service, or curating a collection of products to offer shoppers, is the absolute best way to convince shoppers to buy. Customers need to know you provide value through your offerings, and that you have the expertise to support them through the process […]
How I fell into being a full-time writer
When I decided I wanted to try my hand at being a writer, I really had no idea what I was doing. The idea of writing for others was (and still is) very appealing, but I didn’t know how or where to start. I thought I should style myself as a Copywriter because that would […]
Three easy ways to improve your writing for the web
I have been spending a lot of time reading about copywriting, content writing, writing for the web – you get the picture. Levelling up my skills and putting myself out into the world as a freelance content writer means staying on top of trends, SEO strategies and becoming a marketer. There is a TON of […]
Working Mom pivots skill set during the Pandemic
I feel like a bit of a fraud every time I sit down to write a new blog post. This blog is about being a busy working mom, and how I (mostly) make that work. Right now I’m unemployed, and we’re not a busy family. Sure, we have days that feel awkward. Remembering to log […]
7 Things a stellar copywriter wants to do for you
Hiring a copywriter should never be looked on as an expense. Instead, think of it as saving yourself time. Time to focus on building your business. Time to engage with your customers. And time you can take back for yourself. A stellar copywriter stays behind the scenes, working diligently to keep your website and content […]