Websites are a must-have these days.
Businesses big and small need an online presence.
Whether you use it to sell your products, educate potential customers about what you do, or simply as a means to get your contact information out into the world, a business website will help you with your bottom line. But only if people see it.
Enter the world of SEO.
(There’s a definition below⬇️)
The easiest way to improve your website’s SEO is by having a consistently updated blog.
Read up on how having a blog helps your business website.
Blog articles are my specialty – if you’re ready to take the plunge, I can help you get started. Visit my Copywriter for Hire page for details.
Hang on now – What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.MOZ.com
Sounds good, doesn’t it? But what does it mean?
There’s a ton of information out there to help you learn about SEO and how it works. Moz.com is a great resource if you want to invest time learning all the ins-and-outs.
Basically, search engines (that’s the SE) send out crawlers all around the internet. They bring information back and create an index of everything they find on the web. Your search query is then fed into that index and the results are ranked based on relevance.
Ideally, you want your website to be relevant over a collection of keywords and phrases that relate to your industry.
Okay…how do we do that?
Easy! Add a collection of blog articles to your website.
Well-researched, educational content allows you to rank pages for specific keywords and phrases related to your business industry. It also showcases your knowledge, and proves to potential clients that you are an expert in your field.
Adding content in the form of articles increases the number of pages that get indexed by search engines. Making sure these articles rank well is a skill.
There are a ton of things that affect your rank in these indexes. Frequency of posting, long-tail keywords, quantity of social shares, content length, and external links are a few that can be controlled by website owners.
Let’s break down the ways blog articles increase your SEO
1) Frequency of Posting:
Let’s be honest here – no business owner has untold amounts of time to be creating new content for their website. However, consistently publishing fresh content keeps those webcrawlers indexing new pieces of your website often.
(This means they’re adding your new pages to the index which keeps all your pages more relevant.)
The easiest way to create genuine fresh content is to have a blog section on your business website. Brainstorming on-brand articles that showcase your knowledge and expertise in your field can only benefit your business.
Content creation is my specialty – check out my Copywriter Portfolio. I would love to take this task off your hands.
2) Long-Tail Keywords:
Long-tail keywords are the questions you type into a search engine when you want to know something:
- How do I change the oil in my car?
- What gardening zone is Kingston, Ontario in?
- What is SEO?
- How do I build a website?
The above are simple web searches. Your long-tail keywords will be more specific and relevant to exactly what you do as a business.
(The long-tail keywords for this article are “Ways blog articles increase your SEO”)
With some brainstorming, you (or your copywriter) should be able to come up with many relevant search terms that would lead a potential customer to your website. Use those terms and create valuable content in the form of blog articles to increase your website views.
3) Quantity of Social Shares:
How often do your website pages get shared across social media? Do you share you own page(s)? You definitely should!
Blog articles are a wonderful tool to increase social shares. By sharing your knowledge, you are essentially giving away a piece of your business for free in exchange for more eyes on your website.
If your blog content is relevant, interesting, and helpful, social media users will share it!
4) Content Length
Another piece of information the webcrawlers gather is the length of time users spend on your website. If the readers click in and then immediately click out, that’s not good.
So how do you keep readers engaged? Easy: interesting, long form content.
If you have on-topic, educational articles that answer the readers questions, they will stick around and read until the end. These articles will focus on a specific piece of information related to your industry, and will provide value to the reader.
They’ll also link directly to your relevant selling pages to help drive sales.
Keeping the readers on your website (through long content and internal links to other relevant articles, or product pages) tells those web indexers that your content should be highly ranked for your specific keywords.
5) External Links
These are harder to control as a content creator. High value content that is relevant, and therefore highly indexed by the search engines, will be seen by many web searchers. It will mark you as an expert in your field, and similar businesses may link to your high-quality articles to flesh out their own content.
External sites linking to your website shows the search engines that you are valuable in their same niche. The best way to earn those external links is to provide value to your readers, and post consistent and varied content over time.
There is no magic way to increase your SEO, but adding blog content in the form of well written, high value articles will ensure your website is visited and indexed by the webcrawlers often.
Ready to get started? Let’s brainstorm the best topics for your industry.