Category: Small Business
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Confessions of an IT wife: No, I don’t know if my husband can fix that for you!
The spouse of an IT professional is an interesting breed. Not only are we endlessly patient, but we are also interestingly knowledgeable to a certain degree.
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Confessions of an IT wife: Weekend getaways on the company’s dime
As an IT wife, I sometimes get to tag along to conferences and events in the computer and technology world. For me, they’re getaways; for my husband, they’re some work, some play. And they’re always on the company’s dime.
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How to write a brief, interesting press release that gets noticed
Press releases are a tool to inform media outlets of your latest news. While they should be fairly brief, there are some elements that absolutely have to be included. Start with the five Ws: Who is this news about? Clearly identify yourself (the business or outlet sharing the news) and provide a link to your…
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AI tools are here to stay: Learn how to incorporate them into your business
With a slew of new programs and assistants popping up everywhere, it’s easy to make use of emerging AI technology. But why bother learning something new if what you’re doing is working? Easy — to keep up with everyone else already using these potential time-saving tools. Trust me, making space to learn something new is…
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How to design a better, more convenient business website
Designing a convenient and functional business website doesn’t have to be a chore. The best business websites are not content-heavy and instead highlight products and services clearly while outlining how they solve a customer’s pain points. The need to fill the page with words and ideas is very tempting, but avoid this at all costs.…
