Congratulations – you’re well on the way to better search rankings and more visitors to your website! But just because you hired someone to create excellent content doesn’t mean your work is done. I talk a lot about supporting business owners with content so they can get back to the business of running their business. […]
Canada’s ‘Role Model Barbie’ is tech entrepreneur Melissa Sariffodeen
In honour of International Women’s Day, Barbie is partnering with entrepreneurs and role models to inspire the next generation of leaders and dreamers. International Women’s Day (IWD), which falls on March 8 each year, is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to […]
Canada ranks second ‘Most Thoughtful’ country in the world
Today, amidst the onslaught of invasion news, a positive piece landed in my inbox: Canada ranked as the second most thoughtful country in the world, according to a study by MyPostcard.com. Canada falls just behind the Netherlands in the ‘most thoughtful’ rankings, the German company found, noting that throughout the pandemic, the benevolent and compassionate […]
How to create valuable content and find customers online
Selling yourself as an expert in your field, whether it’s providing a much-needed service, or curating a collection of products to offer shoppers, is the absolute best way to convince shoppers to buy. Customers need to know you provide value through your offerings, and that you have the expertise to support them through the process […]
5 easy ways to feel better this year
Who else is over the ‘New Year, New You’ crap that gets thrust down our throats this time of year? I don’t need a ‘new’ me, and, frankly, neither does anyone else. Instead of falling into the ‘diet and exercise’ culture that the New Year seems to bring out in overabundance, let’s instead take a […]